K.I.S.S. How to Outrank Big Companies When You Have Limited SEO Resources
KISS is an acronym for “keep it simple, stupid”, is a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided. In a nutshell, this phrase applies to SEO,
There’s a formula to SEO and as long as you KISS, follow it, you’ll get rankings.
So, what’s this SEO KISS formula?
Well, in a nutshell you write amazing content, optimize your code, generate a great user experience, and lastly mix in some backlinks.
Sounds simple, right?
Well, the formula isn’t too complicated, but it does require hard work and perseverance.
Now what makes SEO a challenge isn’t the formula, or the time, or the patience. It has more to do with how you beat people who have more money than you because, in theory, they can do more of everything, which should cause them to outrank you.
But you know what? 3aMedia has a client who is in one of the premier tourist destinations in the country Williamsburg, Virginia. There has been big money driving SEO in the Historic Triangle for years. Here is why I love SEO, it is the one channel where you can beat big companies even if you can’t outspend them.
How? K.I.S.S. let’s go over that.
#1: Agility and speed is everything
What most people won’t tell you is big companies need to spend more to get the same results that you can for pennies on the dollar. They have way too many employees and layers in their organization to move fast and nimble.
In other words, everything moves slowly.
So, what do they do? They spend money in hopes that it makes them move faster. But the reality is, spending more doesn’t necessarily get them faster results.
If you want to beat them, the first thing you’ll have to do is focus on execution. If you can’t move fast, you won’t win.
This is your biggest advantage.
#2: Aggressiveness beats money
Alright, let’s recap the formula to SEO…
Content + SEO friendly code + user experience + backlinks = rankings.
Everyone knows Google has hundreds of ranking factors, but the formula above encompasses the majority of it.
Now you are probably thinking that if you want to write content or build links you have to spend money, but that isn’t necessarily the case. There are many ways you can be SEO aggressive, you just have to think outside the box. Don’t think you need tons of money to solve your marketing problems.
By keeping your eye on the prize and keeping your SEO simple and aggressive in most cases is more effective than simply pouring money at a SEO project.
