Marketing Plan Program
MARKETING PLAN
& BRAND STRATEGY
“Tactics Without Strategy is the Noise Before Defeat.”
Sun Tzu, The Art of War
START WITH A MARKETING PLAN
& BRAND STRATEGY
Establishing your brand is the first critical step in making
a marketing system that transforms your business.
Program Highlights
Client Interviews:
10-15 ideal client interviews completed by the consultant. You will receive access to full recordings, interview transcripts, and high-level summaries.
Marketing Hourglass:
We unify your business’ directory listings, and work consistently to improve your rankings in your targeted keywords.
Competitive Research:
Full detailed report on competitive factors for 4-6 of your top competitors. High-level summaries including a position in the market, why they win, website ranking factors, social signals and reviews
Content Calendar:
Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
Ideal Client Personas:
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
Core Message:
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
High Level Strategies:
4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.