Email Sunsetting

Sunsetting You might already be familiar with the term ‘sunsetting’ in a legislative context.  It’s where a so-called ‘sunset provision’ specifies that a piece of legislation […]

How Blacklists Work

How Blacklists Work black·list ˈblakˌlist/ verb gerund or present participle: blacklisting put (a person or product) on a blacklist. “workers were blacklisted after being quoted in […]

Single Opt-In vs. Double Opt-In

Single Opt-In vs. Double Opt-In Updated: Mar 7, 2018 Copy Article URL Two signup methods are available in email marketing: single opt-in and double opt-in. Both […]

Email Marketing: Mythology, Motivation and Analysis

Email Marketing: Mythology, Motivation and Analysis Some email marketing beliefs you might have that may not be true. 1 Only spammers end up on blacklists  While […]